In These Times
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Why Fundraising and Marketing Must Align to Grow Revenue and Reach
Sara Lundenberger
VP, Nonprofit Services & Operations
Dot Org Solutions
When your development, marketing and communications teams speak with one voice, donors listen.
There’s a quiet problem inside a lot of organizations: fundraising and marketing are both working hard, just not in the same direction. One team is building awareness, the other is asking for money, and somewhere in between the message gets muddled. You may not think your audience notices, but they do. One day your organization is focused on National Popcorn Day and the next they are asking for much-needed funding to keep a program operating.
In this blog, I'll explore:
Two Teams, One Audience
When marketing and fundraising have different objectives, but both depend on the same thing: a compelling organizational story.
Start with a Shared Message
How shared messaging, voice, audience priorities and organizational goals create the foundation for stronger campaigns.
Collaboration Isn't Optional
What effective partnership looks like between fundraising and communications teams, and why involving both from the start leads to better results.
Let Data Do Its Job
How combining engagement metrics and fundraising outcomes can reveal what truly moves supporters from awareness to action.
What This Looks Like in Practice
A real-world comparison of disconnected messaging versus aligned campaigns, and how a consistent donor journey can strengthen engagement and giving.
Click the link below to learn how a single, consistent message carried across everything you do will drive both awareness and revenue.
Sara Lundenberger, Vice President of Nonprofit Services and Operations at Dot Org Solutions has worked for 11 years leading client projects in fundraising and marketing. Dot Org Solutions provides tailored fundraising and marketing services for nonprofits of any size. Sara is a graduate of Mount Union College (Bachelor of Arts) and Malone University (Master of Arts, Organizational Leadership). Her previous fundraising experience includes Akron Children’s Hospital and the Pro Football Hall of Fame. She currently serves on the board of Girls on the Run East Central Ohio.
This content is the opinion of the author. GAR Foundation draws on a range of perspectives from our regional community to share insights on nonprofit capacity building. We understand that organizations are unique and require different strategies for success.
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